Semiotic image analysis.

This is an advertisement for fragrances for men and women they are advertised by the well-known David and Victoria Beckham, which are both male and female role models for the young generation. Here the sign is the advert and and shows its denotive meaning of advertising mens and women's fragrances. Signifiers are the image of David strongly leading and holding Victoria down displaying his strength and masculinity. The way that Victoria is holding her head and her expression is almost orgasmic the desire for David is profound in this image and screams sexuality. The signifiers of this would be the lighting it shows a relaxed intimate vibe the shadow from the small lamp creates sexual tension and desire for one another, also the idea around its dark and no-ones looking do what they please!. Victoria has a lot of her upper body flesh showing this is a way of reminding men of naked body and relates to sexual relations. The way that David hides half of his face displays a mysterious feeling to the image and he stares directly into the camera potentially connecting with the audience also known as “come to bed eyes” buying into this affectionate emotions. It is interesting how they are selling both their fragrances on the same advert the bottles suggest sophistication the way the reflections are used also sells the idea of the perfect relationship both complimenting each other in the partnership. It is a direct indication of what they are selling and an iconic way of doing so.