This Advertisement is for the make-up Rimmel. The sign of this image would be the product itself the ‘New Sexy Curves Mascara”, Signifiers which show the audience that it is aimed at girls are the various images of a women also there are drips of mascara on the page which is made to look glossy and vibrant. Rimmel have used advertising techniques such as using a model which the audience can relate to Ellis Bexter is a famous artist and some one who a young teenager could relate to and aspire to be like. She has been airbrushed so her skin looks softer and more attractive making the audience believe they are purchasing the whole look and the mascara would make them have skin like this. The models expression denotes to me that she is proud of wearing the make-up and feel glamorous. Connotations of the image are that the model is pictured in many up market classy outfits and suggests that you are buying into this way of life. They also show a pair of smooth shiny legs this has no connection with the product in sale so why include this? They want the advert to appear sexy and sophisticated showing the viewer the best assets of the women's body and what you can potentially have buy purchasing the mascara. The type is very interesting they have used a curly type for the “Sexy Curves” denotes how your eyelashes will be big and curled upwards. They reduce the size and opacity of “For up to” so that the audience wont be able to read this unless up close to the advert. The last line says “Live the London look” again looking to convince the audience of glamour sophistication professionalism and successfulness.